Following the success of the first edition with over 1500 participants, the second Poltrona Frau Golf Challenge began. The tournament has been organised by Poltrona Frau together with local dealers, one for each stage, all at top-class golf clubs - among which the Golf Club Torino, on 6 September.

On 3 October the final national event for which the leaders in each of the categories (1st cat hcp, 2nd cat hcp and 3rd cat hcp) will qualify automatically. On this occasion, the prizes for the three winners will be an invitation to take part in an international event at Golf Club Al Hamra Fort.

The tournament consists of six competitions that will be played between 17 May and 3 October according to the 18-hole Stableford hcp formula, with three categories and a fourth reserved for Designers. The prizes for the winner and runner-up in each category and the overall winner (the player with the best overall score) will consist of items from the Poltrona Frau Atelier collection. There will also be special prizes for the winner of the Seniors (men’s over-55’s and women’s over-50’s), the winner of the Ladies category and the winner of the Designers category.

The first player to achieve a hole-in-one will receive a special prize of a Vanity Fair armchair, one of the brand’s icons, embellished with a plate commemorating the event.

Poltrona Frau is once again be promoting an incredible initiative connected with the world of golf. A fine balance of elegance, harmony, precision and tradition are the shared values that make golf the perfect sport for Poltrona Frau, its connoisseurs and their way of life.


best excellent shop 2014The Excellent Shop contest run by Poltrona Frau to reward the best Poltrona Frau Centres and Poltrona Frau Spaces is now in its second year.

“Excellent Shop” is an award for retailers whose spaces are most in line with the style canons of the brand and whose management is consistent with the company’s guidelines and values.

In 2014 all of the Poltrona Frau Centres and Poltrona Frau Spaces on the Italian and EMEA (Europe, Middle East, Africa) markets were evaluated on the basis of objective criteria. Only the very best were awarded “Excellent Shop 2014” status, with exclusive advantages.

The three Poltrona Frau Centres and three Poltrona Frau Spaces that scored the highest marks were awarded "Excellent Shop 2014" status during “PF Day 2015” held in March at the new Poltrona Frau flagship store at 30 Via Manzoni in Milan.

The Italian winner:

1st Poltrona Frau Centre: Poltrona Frau Torino – Altagamma srl


Poltrona Frau invites you to discover the 2015 new products Collection, thanks to an exhibit created by Michele De Lucchi, inspired by Giuseppe Ungaretti verses:

“True love is like a lighted window on a dark night. True love is a quiet lit”

Salone del Mobile Rho Fiera Hall 20 Stand D19 - E16

Rho Fiera Milano

Hall 20  Stand D19 - E16

From 14th to 19th April
9.30 am to 6.00 pm

Frau Golf Challenge.

La Mandria (TO) Italy  Sunday, September 21


The Golf Club Torino
Via Agnelli, 40 - 10070 Fiano (To) - Italy
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In collaboration with
Corso Peschiera, 237 10141 Torino - Italy
Tel. + 39 011 3855596
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After the success of the first three stages in Argenta, Asolo and the latest one in Sirolo, near Ancona, the fourth stage of the FIRST POLTRONA FRAU GOLF CHALLENGE is coming and it will take place in Torino La Mandria Golf Club (Turin) on Sunday, September 21st.

The tournament is organized by Poltrona Frau, which, for the first time in its history, is promoting a unique initiative in the world of golf. The tournament, divided into five stages, all in the most excellent fields, with a 18 holes Stableford hcp scoring system, began on May 18th and it will end with the grand finale in Carimate Golf Club (Como) on October 4th.

This is a series of exclusive events dedicated to Golf lovers, supported by Deutsche Bank and made with the collaboration of the local dealers, one for each stage.

It is a great opportunity to enjoy beautiful days of sport together and discover the values of Poltrona Frau and its retailers.


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